Universal Destinations & Experiences has revealed a first look at the retail and merchandise offerings coming to Universal Kids Resort, the upcoming family-focused theme park opening in Frisco, Texas, on July 1, 2026.
The park will feature retail locations across its seven themed lands, offering a range of products including apparel, toys, plush items, and accessories. Universal notes that the shops are designed with child-height displays and immersive, character-driven storytelling woven throughout the experience.
“Everything we’re creating for Universal Kids Resort is designed with families in mind—from the child height displays to the character-infused storytelling woven into every shop,” said Justin LaFoe, Global Parks Merchandise & Retail Officer, Universal Products & Experiences. “These new merchandise collections aren’t just souvenirs; they’re another way for kids and kids-at-heart to step into the worlds they love and carry a piece of that joy home with them.”
Jurassic World Adventure Camp
In the Jurassic World-themed land, the Jurassic World Outfitters store will focus on dinosaur-inspired apparel and interactive toys. The lineup includes action figures, hatching dinosaur eggs, masks, LEGO sets, and an oversized sleeping dinosaur plushie. Additional novelty items include glowing egg keychains that open to reveal a small plush dinosaur.
At the Supply Depot kiosk, guests will find dinosaur-themed headwear and apparel.
Nickelodeon’s SpongeBob SquarePants Bikini Bottom
In the SpongeBob SquarePants area, Barg’N-Mart brings the show’s treasure chest–themed shop to life with a range of nautical and character-inspired merchandise. The selection includes wet and dry apparel, toys, and character plush, along with standout items like a Glove World glove plush hat, SpongeBob and Plankton shoulder companions, plush rings, and bucket hats.
A secondary kiosk, Grab-it Mart, will focus on beach-ready accessories.
DreamWorks’ Shrek’s Swamp
The DreamWorks section centered on Shrek will feature Triplets Treasures, a shop focused on apparel, accessories, and plush inspired by Shrek, Fiona, Donkey, and more. Guests can purchase matching ogre hoodies, ogre-ear headwear, and shoulder pals of Shrek and Donkey.
Illumination’s Minions vs. Minions: Bello Bay Club
The Minions land introduces Bello Bay Boutique, which highlights a playful rivalry theme. Guests can purchase Team Yellow and Team Purple apparel, accessories, hats, and Minion plush toys tied to the land’s story.
DreamWorks’ TrollsFest
In the DreamWorks Trolls-inspired land, Sparkle Shine Glitter Glow will offer a makeover-style retail experience called Troll-ify Me!, allowing guests to dress as characters such as Branch, Poppy, and Guy Diamond using wigs, makeup, and themed outfits.
Nearby, the Mr. Dinkles’ Market kiosk will sell additional Trolls merchandise, such as colorful apparel and TrollsFest souvenirs.
DreamWorks’ Puss in Boots Del Mar
In the Puss in Boots area, guests can visit Mercado de Perrito, a retail space offering apparel, accessories, headwear, and cosplay items that let kids transform into characters from Del Mar.
Next door, Tienda de Dulces will feature themed treats and sweets, offering a take-home taste of Del Mar.
Isle of Curiosity featuring DreamWorks’ Gabby’s Dollhouse
At the heart of the park, the flagship Universal Kids Resort Store will offer a curated selection of merchandise from all themed lands, along with resort-branded apparel and collectibles. It will also include an expanded range of DreamWorks Animation’s Gabby’s Dollhouse products, such as clothing, hats, headbands, character plush, and more.
Tickets and annual passes for Universal Kids Resort are on sale.
