Netflix released its third-quarter earnings report, showing a growth of nearly 9 million global paid subscribers from July 1 to September 30, bringing the streamer’s total subscribers to 247.15 million. As part of the company’s report, it announced its decision to raise subscription prices today for various plans in the U.S., the U.K., and France.
As part of its recent pricing adjustments, Netflix raised the cost of its Basic ad-free plan—which is no longer offered to new subscribers as of July 2023—from $9.99 to $11.99 per month in the U.S. Similarly, the Premium plan—which includes Ultra HD streaming and the ability to watch on up to four devices simultaneously—saw a price increase to $22.99 per month in the U.S., up from its previous rate of $19.99.
In the U.K., the Basic plan will now be priced at £7.99 per month, while the Premium plan will cost £17.99 per month. In France, the Basic plan will see an increase to 10.99€ per month, and the Premium plan will rise to 19.99€ per month.
The cost for Netflix’s Standard with ads and Standard (ad-free) tiers remains unchanged for users in these countries.
“While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same — a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,” Netflix said in its letter to shareholders. “Our starting price is extremely competitive with other streamers and at $6.99 per month in the U.S., for example, it’s much less than the average price of a single movie ticket.”
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