When World of Universal was founded in 2014, we initially provided coverage on Universal Orlando before expanding our coverage to other Universal destinations and entertainment. In 2017, we announced our intention to take our brand in a new direction by further expanding our coverage to include other destinations and films beyond Universal. To better reflect the content we have since provided, and after months of internal discussion, we have made the decision to rebrand from World of Universal to Attraction Insight.
Our new brand, Attraction Insight, combines the words “attraction” and “insight” to describe the content we provide. “Attraction” is a word used to define a place that draws visitors; however, it can also mean “something that attracts … people by appealing to their desires or tastes” as defined by Merriam-Webster’s dictionary. Additionally, “entertainment” can be used as a synonym for the word “attraction.” “Insight” is defined as the ability to gain a clear understanding.
Merging the two words—“attraction” and “insight”—define our brand by highlighting our capacity to provide detailed information (insight) about tourist destinations throughout the world and entertainment, including films, shows, and beyond.
Along with a new name, we’re also introducing a new icon to represent our brand. Our new icon is intended to directly define our brand by incorporating both the location symbol and an owl eye. The location symbol, which is intended to serve as a visual representation of the word “attraction,” is subtly featured in the icon by seamlessly blending it in with the owl eye. The owl eye, on the other hand, serves as a visual representation of the word “insight”; the open eye shows the desire to see clearly as a means to better understand something. An owl eye, specifically, was integrated into the icon as owls are thought to symbolize wisdom in many western cultures. In Greek mythology, the goddess of wisdom, Athena, is often depicted with an owl. Moreover, owls, with their large eyes, are perceived as all-seeing.
While our website will still look relatively the same, we have redesigned various pages with a more user-friendly, attractive design. Additionally, our theme park travel guides have been enhanced with improved interfaces as well as updated information. Some of these changes were already completed within the last few months; however, additional updates are still rolling out.
Should you have any questions or comments, feel free to reach out to us on our official social media accounts or at [email protected].
Stay tuned to attractioninsight.com.