Pokémon Immersive Experiences Coming to Universal Studios Japan, With Global Rollout Planned

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Universal Studios Japan and The Pokémon Company today, January 22, 2026, announced plans to introduce new, large-scale Pokémon experiences at the Osaka theme park. The initiative aims to deliver “more innovative, immersive, and world-class” Pokémon offerings.

The project builds on the long-term partnership between Universal Studios Japan and The Pokémon Company, which has already resulted in parades and shows.

Following its debut in Japan, Universal Destinations & Experiences plans to introduce unique Pokémon experiences across its global portfolio of theme parks. Prior to today’s announcement, industry rumors had already pointed to a potential Pokémon-themed land at Universal Orlando, though such plans remain unconfirmed and purely speculative at this time.

Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences, emphasized the creative potential of the partnership.

“Collaborating with imaginative and inventive storytellers fuels our ability to create and deliver mind-blowing attractions and experiences that shatter guest expectations. The Pokémon Company is one of the most beloved interactive franchises in the world, and through our ongoing partnership, we will continue bringing its vibrant world to life in new and innovative ways for years to come.”

Universal Studios Japan highlighted its existing track record with the franchise and positioned the new project as a significant evolution. Tak Murayama, Executive Vice President & General Manager of USJ LLC, said:

“Since October 2021, Universal Studios Japan has been delivering Pokémon experiences such as parades and shows to guests from around the world. A bold new global project is set to Thursday, 22, January 2026 begin at Universal Studios Japan, creating unprecedented and innovative experiences in collaboration with Pokémon—a beloved franchise born in Japan and cherished worldwide. We are proud to launch this journey from Japan, delivering extraordinary moments filled with surprise and excitement that will far exceed our guests’ expectations. We believe this global project will transcend traditional entertainment and contribute meaningfully to society, embodying the very spirit of ‘NO LIMIT!’”

For The Pokémon Company, the announcement aligns with a major milestone for the brand. Tsunekazu Ishihara, President and CEO of The Pokémon Company, noted that the news comes as Pokémon celebrates its 30th anniversary this year.

“Since announcing our long-term alliance in 2021, we have collaborated with Universal Studios Japan to produce authentic Pokémon experiences such as the NO LIMIT! Parade and Halloween shows. As Pokémon celebrates its 30th anniversary this year, we are thrilled to launch this new project at such a significant milestone. Our mission is to enrich both the real and virtual worlds through Pokémon, and with this project, we aim to create theme park entertainment that surprises and delights fans around the globe.”

Universal and The Pokémon Company have not yet confirmed whether the project will take the form of a permanent land or attraction, but the announcement signals one of the most ambitious theme park expansions for the Pokémon brand to date.

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