Paramount, now under the ownership of Skydance Media, announced plans to raise subscription prices for its Paramount+ streaming service early next year as part of a broader effort to boost spending on content.

In its third-quarter 2025 earnings report, the company said its “ongoing investments in Paramount+ are enhancing the value we deliver to consumers. To support this continued investment, we plan to implement price increases in the U.S. early in the first quarter of 2026.” Paramount added that the price hike will “fuel continued reinvestment in the user experience and deliver an even stronger slate of programming.”

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Starting January 15, 2026, Paramount+ subscribers in the U.S. will see a $1 per month increase across both tiers. The Paramount+ Essential (ad-supported) plan will rise to $8.99 per month, while the Paramount+ Premium (ad-free) plan will cost $13.99 per month. Annual subscriptions will also increase, with the Essential plan priced at $89.99 and the Premium plan at $139.99.

In addition to the price increases, Paramount announced it will discontinue free trials for its streaming service and review its discount offerings. The company also plans to enhance the technology powering both Paramount+ and its free, ad-supported platform Pluto TV to improve overall performance, while exploring ways to use AI for more personalized recommendations and viewing experiences.

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