Netflix Raises Subscription Prices Again Across All Plans

Netflix increased subscription prices in the United States for the second time in just over a year, with all three of its plans impacted.

The ad-supported tier, Standard With Ads, increased by $1 to $8.99 per month. The Standard plan, which allows ad-free viewing on up to two devices, saw a rise of $2 to $19.99 per month. Meanwhile, the Premium plan, offering Ultra HD, HDR, and streaming on up to four devices, went up by $3 to $26.99 per month.

The new pricing appeared on Netflix’s website Thursday and took effect immediately for new subscribers, while existing members will see the changes roll out over the coming weeks. Netflix says subscribers will be notified by email about a month before the increase applies to their account, depending on their billing cycle.

The latest increase follows a previous round of price hikes in early 2025, which marked the first time in three years that Netflix had raised the cost of its Standard plan.

The price hikes come shortly after Netflix walked away from a potential deal involving Warner Bros. Discovery’s studios and streaming business. The company declined to counter Paramount’s higher bid, which ultimately led to Warner Bros. Discovery terminating its agreement with Netflix. As part of that decision, Paramount paid Netflix a $2.8 billion breakup fee.

Speaking at an investor conference earlier this month, Netflix CFO Spence Neumann acknowledged the financial upside of the outcome.

“Now we move forward, and we move forward with $2.8 billion in our pocket that we didn’t have a few weeks ago.”

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