Sprinkles Cupcakes Chain Reportedly Set to Shut Down All Locations

Sprinkles Cupcakes is set to close all of its locations, according to founder Candace Nelson. In an Instagram post, Nelson, who launched Sprinkles in 2005, announced that December 31, 2025, will be the company’s last day. She called the closures “surreal,” noting that she has not been involved with the business for over a decade since selling it to private equity firm KarpReilly Capital Partners.

Today is Sprinkles’ final day.

As many of you know, I started Sprinkles in 2005 with a KitchenAid mixer and a big idea. Over the years, we expanded across the country and launched the Cupcake ATM.

I sold Sprinkles in 2012 and have no ownership or operational involvement in the company.

Still, it’s surreal to see this chapter come to a close – and it’s not how I imagined the story would unfold.

I’m deeply grateful to the fans, customers, and community who showed up, celebrated with us, and made Sprinkles part of their traditions – and to the team who made it all happen. I’ll always be proud of what we built.

Today, my heart is with the Sprinkles employees. 💔

The privately held firm, which owns stakes in brands such as Salt & Straw and cookware company Made In, currently oversees Sprinkles’ operations. Sprinkles has more than 20 stores across six states and Washington, D.C., including a location at Disney Springs in Florida, and operates 25 cupcake ATMs nationwide.

As of Wednesday afternoon, Sprinkles had not issued an official announcement. However, its online ordering system no longer allows orders beyond December 31, and the Walt Disney World and Disney Springs websites have removed Sprinkles’ operating hours starting January 1. Additionally, a surge of comments on Sprinkles’ social media and Reddit emerged, sharing the news and expressing frustration over the one-day notice of job loss.